It sounds like you've already started submitting to the main search
engines and other venues the online guides recommend, so I'll just
include some links for that at the end of my response. What's
important to you is getting the attention of people who are interested
in what you have to offer them. For the purpose of particulars, I'm
going to assume that the site you're referring to is lordcyber.com,
but even if it's not the same ideas apply.
Most business is done through relationships, and there's probably
nowhere that's more true than the Internet. At lordcyber.com you're
providing a service and a community to people with a technical focus
interested in learning more about their profession or trying to
undersand a new concept. You also provide something fairly unique in
this industry with several hours worth of video content. So, you know
your market and you have something different to offer them...but you
don't have any way for people to find out about you. To get that,
you're going to need partners who offer complementary content or
services - people in your industry who attract the same market, but
don't have the content offering you can provide.
Your "competition" already has the traffic - the people searching for
what you provide have had to go somewhere up to now. You need to
identify those sites with the most traffic and content relevant to
your own (you know the industry better than I do, and I think it's
beyond the scope of the question for me to find the best online
education sites on the net), and approach them with a proposal share
things you have to offer: your content, advertising space,
recommendations and links in exchange for the same types of things on
their site. Why would they do this? Because you have some very rich
content that they don't have, you're offering them a reciprocal deal
that may even be sweetened for them in terms of the amount of exposure
on your own site, and maybe even some kind of exclusivity within the
subject section on your site. E.g. only post ads for
4guysfromrolla.com in the VB.NET section of your site. In your case,
you may even be able to integrate your content with their existing
site and just share revenues with them on the donations they accept
for the training. This may be more appealing to larger operations, and
is easier on you in administrative costs as well as technology costs.
Remember that your silver bullet is the fact that you have something
to offer that's unique. If you're trying to enter an already flooded
market with a service that's already been done 100 times, then you
aren't attractive to the larger players, and you're just going to
troll for hits by hoping someone picks you up on the 6th page back on
a search engine. Many search networks, including Google, add the
number of linking sites to their search ranking criteria, so without
some help from places with high traffic and high visibility, it's
extremely hard to build up your own in the "mature" Internet
environment that exists today.
It takes guts to approach these companies with what you have to offer,
but message boards and clicking on search engine forms will never get
you real exposure. You've got to stick it out there and talk to real
people just like a real business and get yourself noticed.
And now for the links:
Google's Directory listing on website promotion
http://directory.google.com/Top/Computers/Internet/Web_Design_and_Development/Promotion/?tc=1
Yahoo's Version
http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Site_Announcement_and_Promotion/
There should be more than enough submission and directory listings
there to keep you busy with the free and commercial options listed on
these two sites.
I hope this helps. Please let me know if I can clarify anything for
you.
boxcar
Request for Answer Clarification by lordcyberdotcom-ga on 23 May 2002 12:07 PDT Could you be more specific. How about one specific thing I could do
that will raise hits on my home page by ten new visitors/day.
Clarification of Answer by boxcar-ga on 23 May 2002 13:23 PDT Hi lordcyberdotcom,
If you want to increase by 10 hits, then keep doing what you're doing
with the free listings and postings - you'll get what you pay for. I
think tlspiegel has done a good job laying some of these options out
for you as well. If you are trying to make this site a success, then
don't you think you need to work at it a little bit? There is no holy
grail that will get 10 more people every day to come look at what you
have to offer, and there's definitely not a free one. You have to
compete for people's attention, and just being out there on the web
doesn't entitle you to that.
I think I was also quite specific in what you should do: go identify
the major players in each of the technologies that you offer training
in, talk to them, and try to work some kind of partnering arrangement
out. You're going to get a lot more than 10 hits if you're on a site
with thousands of visitors every day.

What is AdSense?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.
This program is called AdSense.
Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.
This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.
I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.
I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.
However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.
What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn.

Western Union Payment Method for AdSense

Google Adsense offering a new payment method for some countries. Publishers who located in Argentina, Chile, China (Mainland), Colombia, Malaysia, Pakistan, Peru, the Philippines, or Romania, may change the payment method to Western Union Quick Cash. Western Union is a new form of payment that lets publisher receive the AdSense payments in cash using the worldwide Western Union money transfer service. According to Google AdSense normal payment schedule, payments for publishers will be available for pickup at the local Western Union agent the day after they are issued.
AdSense payments with Western Union is totally free. With this new payment method, publishers will no longer need to wait for a check to arrive in the postal mail. This new payment method can also cut down on bank fees and long clearing times associated with depositing checks.However, I wonder why Google didn’t make this payment method for worldwide. If they really care about their publisher, they should make it available worldwide.
To exchange the payment method, publisher should keep these important points in mind:
Western Union Quick Cash is only available in Argentina, Chile, China (Mainland), Colombia, Malaysia, Pakistan, Peru, the Philippines, and Romania as mentioned above.
Unfortunately, Google doesn’t support this payment method for business account. This new payment method is currently only available to individual payee names.
To pick up the payment, publisher will need to bring the government-issued ID that will be used to validate the payee name in adsense with the ID.
The payments must be picked up within 35 days of issuance or they will expire. If this case happened, a payment hold will be placed on AdSense account and the payment will be credited back to publisher’s account.
All payments will be made in US dollars, but they may be picked up in your local currency, depending on local Western Union agent that being used by publishers
So, to begin receiving AdSense payments by Western Union Quick Cash, publishers just follow these instructions. What are you waiting for?[source]